| MAP2:
Foundations
for Success |
| Day 1: New
Dental Patient Marketing |
| |
On Day One, each doctor and his or her mentor will
develop a customized New Patient Marketing Action Plan to meet the practice’s need for new patients.
This plan will be based upon each
doctor’s style of
dentistry, patient demographics, and the goals for increased
production and income set during your initial Strategy Retreat.
Each marketing strategy will be evaluated for its profitability
potential using your practice's individualized overhead expenses,
collections rate and value-of-a-new-patient data.
You will choose from the following three areas based on
approaches that best fit your personality.
|
| Internal
Dental Marketing |
External Marketing - Continued |
 |
The
MasterPlan Alliance Four-Phase Internal Marketing &
Communications Program – is designed to add up to ten additional
new patients a month to your practice.
|
|
|
The
Doctor’s Personal Biography – is designed to humanize your
image as a caregiver and trustworthy provider.
|
|
|
The
MasterPlan Alliance Telephone Call Answering Strategy
– is structured to overcome the loss of up to 50% of all new
patients resulting from poor phone techniques at your front desk.
|
|
|
The
$10,000-a-Month Alliance Chart Audit System –
puts $10,000 of production a month on the books from your current
patient base.
|
|
|
|
The Alliance
Web Page Marketing Program – is designed position your practice
on the cutting edge of dental education and communication in your
community. (in development)
|
|
|
Saturation
Direct Mail – shows you how target marketing can add 125 to 250
additional new patients a year to your practice.
|
|
|
The
Doctor’s Choice Dental Plan – allows you for the first time to
legally
set up your own dental plan where you set the procedure fees, you
determine who is eligible, and you receive half the premium.
|
|
|
Sedation
Dental Marketing - details the step-by-step strategies you need to
market oral sedation to the 145 million Americans too fearful to
be able to enjoy the quality care you can provide. |
|
External Marketing |
Public Relations Marketing |
|
|
The
Million-Dollar Sign – We will walk you through designing a
signage program that can return to you over $1,000,000 in pre-tax
revenue over the life of your practice.
|
|
|
Designing An
Outrageously Great Phone Book Ad – We will show you how to win
the Yellow Page battle for a return of 6 to 30 additional new
patients a month.
|
|
|
The Ultimate
New Resident Direct Mail Strategy – comes complete with a
customizable letter program that is designed to double or even
triple the results Welcome Wagon and canned new resident letters
usually generate.
|
|
|
|
The
MasterPlan Alliance Dental Health Alert Program – is designed to
position you as the dental expert to the health care community.
|
|
|
The
MasterPlan Alliance Health Care Providers Against Drunk Driving
– is positioned to place you as the leading proponent against
teenage drunk-driving in your community. |
|
Our goal for Day One is to set up a synergistic year-long
marketing strategy that schedules the implementation of each strategy to
achieve the maximum return on investment.
At a minimum, you will leave with your own personalized
execution calendar, four core strategies and the usage rights for two
Licensed MasterPlan Alliance Marketing Strategies.
|
| |
|